More than Just Ads: How the Facebook Auction Works

More than Just Ads: How the Facebook Auction Works

I wanted to write this post to SIMPLY discuss how the Facebook ad auction works in a way that most people, and not just experienced marketers, can understand. Lets first break it down: The above is a picture from Facebook detailing how the ad auction works. It's...

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Why All Businesses Need to Worry About GDPR

Why All Businesses Need to Worry About GDPR

With GDPR being talked about so much, I thought I’d give a quick breakdown as to what this means and how it affects your business. (Note: even if you’re a marketing agency, you can be held responsible for marketing done using data that is not GDPR compliant) Let’s...

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Is Social Media Marketing Necessary?

Is Social Media Marketing Necessary?

Surprisingly, I’ve been getting this question a lot from business leaders. They all run successful companies that have done ZERO social media. I’m talking about not even one post. These guys sit across the table from me and ask me if they now NEED to. The answer is...

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Why I’m Leaving True Rivalry

Why I’m Leaving True Rivalry

Let’s go back 5 years, to when I took the biggest risk of my life. I set out to build a t-shirt brand. So I quit my job and went full on, headfirst into one of the most competitive industries out there, and launched True Rivalry. Maybe it was my blindness, lack of...

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It’s Not Your Employee’s Fault, It’s Yours!

It’s Not Your Employee’s Fault, It’s Yours!

As I sat down preparing to write this post, I contemplated which topic I should choose to begin this new journey. Although my first instinct was to share my insights on social media and marketing, I felt drawn to write more about what the essence of what this blog is...

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4 Advertising Tips to Gain Free Exposure

4 Advertising Tips to Gain Free Exposure

This is an updated version of the article I wrote for Shopify Blog about the success my company True Rivalry has been having. The original can be found here. Sports apparel is a one of the fastest growing verticals in ecommerce. Sports themed t-shirts, hats, and...

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