About

Before creating magic for other brands, Jason Portnoy launched True Rivalry in 2012. The clothing line bridged the gap between fashion and sports, and has since evolved to a global aesthetic representation for the sports lover by expressing a love for the game. Because that’s just what Jason is: a fanatic for the game. Turns out he’s also a fanatic for the social media/marketing game, which led to his decision to focus on helping other brands rock their social media and branding. After all, Jason leveraged social media to grow True Rivalry into a presence in over 250 retail stores across North America, with celebrity fans and appearances on TV shows and movies.

So in 2017, Jason launched JPORT Media: a full-service digital agency helping clients build their brands, win more clients, and increase exposure and revenue. Jason has been featured on radio, magazines and newspapers, as a social media marketing and entrepreneurial thought leader. He is also an investor and recently invested in the Home Automation company Elite Home Control.