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Salespeople Are Magicians

Salespeople Are Magicians

Great salespeople are magicians. They generate revenue and build businesses out of nothing. At least it seems this way to most people. Being proficient in sales is a skill like anything else that comes with building a company. The people who rock at sales have a lot...

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Why You Don’t Need a 5-Year Plan

Why You Don’t Need a 5-Year Plan

I prefer not to have a five-year plan. In entrepreneurship today, this feels like a cardinal sin. People want to know exactly what you see for myself and my business, every year, for the next five. But there is a big problem with plans: they are not reliable. Planning...

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SEM vs. FACEBOOK ADS

SEM vs. FACEBOOK ADS

Laurel or Yanni? Star Wars or Star trek? Britney or Christina? Were Ross and Rachel really on a break? These famous debates will stand the course of time but in the marketing world it’s all about "SEM (Search Engine Marketing) or Facebooks ads" and where you should...

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Why All Businesses Need to Worry About GDPR

Why All Businesses Need to Worry About GDPR

With GDPR being talked about so much, I thought I’d give a quick breakdown as to what this means and how it affects your business. (Note: even if you’re a marketing agency, you can be held responsible for marketing done using data that is not GDPR compliant) Let’s...

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