What Makes a Successful Facebook Campaign?

What Makes a Successful Facebook Campaign?

In my recent podcast, I had on Molly Pittman, a top digital marketing strategist. We discussed many topics like: how paid traffic works, what you must do to optimize your paid Facebook campaigns and: What are common myths associated with paid media? What are the key...

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How Anyone Can and Should Become a Great Salesperson

How Anyone Can and Should Become a Great Salesperson

Do you wonder why others are talented salespeople, but you're not? Perhaps you think some people are cut out for it, but you're not one of them. Maybe you just don't like selling. But by learning the skills, you can become a rockstar salesperson. If you're committed...

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How To Build an Empire and Have it All with Elena Cardone

How To Build an Empire and Have it All with Elena Cardone

Elena Cardone's book Build an Empire, How to Have it All, takes life coaching to the next level and she has plenty of advice for women to lift their fortunes from the ordinary to the extraordinary. It's based on the life lessons learned while building a business...

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My Interview with Gary Vaynerchuk – Perfectly Mentored

My Interview with Gary Vaynerchuk – Perfectly Mentored

I started the Perfectly Mentored podcast because Gary Vaynerchuk told me to ... and because he promised if I did a bunch of episodes he'd come on (No date was given nor confirmed). While I love picking the brains of some of the smartest people in business and life, it...

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Salespeople Are Magicians

Salespeople Are Magicians

Great salespeople are magicians. They generate revenue and build businesses out of nothing. At least it seems this way to most people. Being proficient in sales is a skill like anything else that comes with building a company. The people who rock at sales have a lot...

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How I Turned $2,500 into $300,000 in Monthly Revenue

How I Turned $2,500 into $300,000 in Monthly Revenue

Today, I’m going to show you how I helped a client turn around their failing sales funnel, and drive a return of over 100x on their monthly revenue. Want to see how? Read on. One of my clients was making $2,500 in monthly revenue when we first met and was trying to...

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Why You Don’t Need a 5-Year Plan

Why You Don’t Need a 5-Year Plan

I prefer not to have a five-year plan. In entrepreneurship today, this feels like a cardinal sin. People want to know exactly what you see for myself and my business, every year, for the next five. But there is a big problem with plans: they are not reliable. Planning...

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SEM vs. FACEBOOK ADS

SEM vs. FACEBOOK ADS

Laurel or Yanni? Star Wars or Star trek? Britney or Christina? Were Ross and Rachel really on a break? These famous debates will stand the course of time but in the marketing world it’s all about "SEM (Search Engine Marketing) or Facebooks ads" and where you should...

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More than Just Ads: How the Facebook Auction Works

More than Just Ads: How the Facebook Auction Works

I wanted to write this post to SIMPLY discuss how the Facebook ad auction works in a way that most people, and not just experienced marketers, can understand. Lets first break it down: The above is a picture from Facebook detailing how the ad auction works. It's...

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Why All Businesses Need to Worry About GDPR

Why All Businesses Need to Worry About GDPR

With GDPR being talked about so much, I thought I’d give a quick breakdown as to what this means and how it affects your business. (Note: even if you’re a marketing agency, you can be held responsible for marketing done using data that is not GDPR compliant) Let’s...

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Is Social Media Marketing Necessary?

Is Social Media Marketing Necessary?

Surprisingly, I’ve been getting this question a lot from business leaders. They all run successful companies that have done ZERO social media. I’m talking about not even one post. These guys sit across the table from me and ask me if they now NEED to. The answer is...

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Why I’m Leaving True Rivalry

Why I’m Leaving True Rivalry

Let’s go back 5 years, to when I took the biggest risk of my life. I set out to build a t-shirt brand. So I quit my job and went full on, headfirst into one of the most competitive industries out there, and launched True Rivalry. Maybe it was my blindness, lack of...

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